GM's Cruise is making its own chips for self-driving vehicles to save on costs
GM's Cruise division doesn't want to rely on third-party manufacturers for the chips powering its autonomous vehicles — so, it's making its own. Based on what Carl Jenkins, the company's VP for Hardware Engineering, told, the main motivator for the switch is the lofty costs associated with paying for other companies' chips.
"Two years ago, we were paying a lot of money for a GPU from a famous vendor," Jenkins told the news organization, referring to NVIDIA. He explained that Cruise couldn't negotiate because it wasn't mass manufacturing autonomous vehicles just yet. Its technology is still in its experimental stages, and while it recently became the first company to secure, its operations remain limited.
Jenkins has revealed that Cruise had already developed four chips at this point, starting with Horta, which was designed to become the main brains of the vehicle. Dune will process data from sensors, while another chip will process information from the radar. Yet another one will be announced at a later date. These components will power the, the self-driving electric shuttle the company first announced back in 2020.
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