GM will drop the naming strategy of its electric vehicle battery and propulsion components.
General Motors is preparing to pull the plug on the Ultium branding for its EV batteries and related components, reports
The components themselves will remain the same, but the Ultium name will disappear other than for production operations such as thebattery joint venture with LG, according to the report, which cited statements from the automaker ahead of a Tuesday investor conference where the rebranding was expected to be made official.
GM is now rethinking its EV plans in the face of slower-than-hoped-for demand. In recent months the automaker has backed away from a previous goal of having production capacity for one million EVs by 2025, blaming an underdeveloped EV market, and discussed reintroducing hybrids.said last month that she was surprised by how political EVs had become, but added that the automaker was still preparing to eliminate tailpipes from its light-duty vehicles by 2035 , as long as customers were ready.
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