Glossier Unveils Plans to Open Stores in Four New Cities This Year
To all the Glossier girlies out there, this news is for you! The viral brand is once again on the verge of something new . Glossier is opening four brand new locations this year, adding new storefronts to their roster of shops in London, Los Angeles, Seattle, and Miami.
What better, these stores won't be the pop-up type of locations they are so fond of and that we've seen in Boston, Chicago, New York City, San Francisco, and Toronto. According to an from the brand, Glossier will be opening up permanent addresses along the East Coast, starting this summer with Atlanta and D.C., and extending to Philadelphia and Brooklyn in the fall.New York City's Soho neighborhood, replacing the original store which was shuttered due to COVID-19.
“We’re taking a strategic and intentional approach to our retail stores; knowing we can’t be everywhere all at once, we're choosing locations where we have an existing community of customers and an opportunity to expand on that," CEO Kyle Leahy tellsThe newly minted CEO took over the company in June after the founder of Glossier and Into The Gloss , Emily Weiss stepped down from her role.