Mid-level projects grow scarcer, targeted markets become more selective and inexpensive reality formats are on the rise as cost-consciousness hits major platforms, yet overseas is still where it’s at: 'It’s a trend that is here to stay'
SVOD market — with the launch of regional versions of its streaming platform, first in Canada, then worldwide — the battle over the future of global streaming has entered a new phase.
According to an Oct. 12 report from Wall Street firm MoffettNathanson, streaming’s penetration in America has hit the saturation point for “nearly every individual service” with the exception of Peacock and Paramount+. If platforms are going to find new customers, they are going to have to come from outside the States.
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