According to data from cloud-based software company Salesforce, 19 percent of these orders were influenced by AI-generated product recommendations or personalized chats.
The data is drawn from an analysis of 1.5 billion shoppers and 1.6 trillion page views across the company’s proprietary platform. Image credit: Salesforce Surges in consumer spending, as well as mobile and social commerce, led to record digital sales this past holiday season, according to cloud-based software company Salesforce .
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