Global media giants including Disney and Sony and Asia's richest man battled Sunday for the broadcast rights for the Indian Premier League cricket tournament.
The winning bidders for the broadcast rights to the Indian Premier League cricket tournament are expected to pay up to $7.7 billionGlobal media giants including Disney and Sony and Asia's richest man battled Sunday for the broadcast rights for the Indian Premier League cricket tournament, one of the world's most-watched sporting events.
This dwarfs the $2.55 billion shelled out by Star India, owned by US behemoth Disney, for the previous five-year deal which ended last month with the 15th edition of the tournament involving an expanded 10 franchises playing 74 matches. This time the Board of Control for Cricket in India is selling off four different packages including domestic and international television and online streaming rights as well as for special matches.
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