Global Filipino brands are expected to grow their outlets by 12-15 percent this year following a rebound in franchising of pandemic-proof brands, according to the Philippine Franchise Association (PFA).
12-15 percent this year following a rebound in franchising of pandemic-proofPFA Chairman Sherill Quintana said during a press conferenceCouncil and Asia Pacific Franchise Confederation - this year thatbeen prepared and strengthened over the years and become pandemic-proof.a target of 50 global Filipino brands. So far, she said, there are now a totaladding they hope to achieve 30 global brands this year and will continueof Filipino brands in high-profile global franchising events.
PFA was supposed to hold its second WFC“Over a dozen countries are participating and we now haveQuintana said that the expansion of Filipino brands will becountry and in Southeast Asia as the region is “hungry” for new brands. ThePFA President Chris Lim added that the organization has overglobally. He said that agriculture is going to be a trend in franchising.
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