5G adoption outpaces inflation, with at least 510 million consumers across 37 markets forecast to take up the next-gen tech in 2023. ConsumerLab connectivity
Despite rising inflation and the likelihood of a global recession, 5G adoption is unlikely to slow down, with consumers’ plans to upgrade to the next-gen technology still firmly in place.
“Thirty percent of smartphone users express an intention to upgrade to 5G subscription,” says the report. “Intention to upgrade is likely to vary across markets based on market maturity and inflation concerns, and high-growth markets will drive the majority of sign-ups.” “This indicates that adoption is going beyond early adopters to more mainstream users who have higher expectations on seeing 5G performing flawlessly and are more value-conscious, especially in an environment where inflation is a concern.”
5G technology adoption started making waves in 2019, with take-up particularly strong across developed markets in Asia, North America and Europe. Consumers in these territories have gone beyond early adopters to more mainstream, according to the report. In addition, the local market has seen original equipment makers Samsung, Huawei, Apple, Oppo and Vivo − to name a few − introduce 5G-enabled smartphones as 5G tech gathers pace.The report’s findings show 5G is accelerating usage of enhanced video and augmented reality , as over the past two years, time spent on AR apps by 5G users has doubled to two hours per week.
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