Glen Powell Plays 'Goldilocks' In Super Bowl Ad With Family: EXCLUSIVE

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Glen Powell Plays 'Goldilocks' In Super Bowl Ad With Family: EXCLUSIVE
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Actor Glen Powell steps into the classic role of Goldilocks as he reads an intense version of the bedtime story to his real-life niece and nephew in Ram’s new Super Bowl commercial!

Glen Powell plays “Goldilocks” in a Super Bowl ad for the RamCharger truck, which co-stars his real-life niece and nephew. “Once upon a time, there was a girl with golden locks — you know what, maybe it was like, a rugged, woodsy dude,” Powell, star of “Twisters,” said in the ad for the 2025 electric-powered RamCharger truck, directed by David Leitch of “Deadpool 2.” “I spent most of the Twisters shoot in a Ram truck and it just felt right,” Glen Powell said in a press release shared with TODAY.

First, Powell burst into the home of the three bears to test their mattresses and eat their porridge. “Too hard, too soft,” Powell said of the beds, then gagged on a spoonful. “This Goldilocks wanted something tastier,” he said. Enter the Ram Truck , which appear in a clearing. “Those look just right,” declared Powell. “First, he drove the Ram ... to pick up some dinner,” narrated Powell, in the book, intersecting a fire-breathing dragon before killing and devouring it.

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