The partridge in a pear tree will cost you the least, 10 lords-a-leaping the most.
If your holiday plans involve serenading someone special with gifts from the “Twelve Days of Christmas ,” you’d better brace yourself — and your wallet — for a holly jolly sticker shock.
“It’s a fun way to measure consumer spending and trends in the economy,” said the index researchers Rebekah McCahan and Amanda Agati, who are executives at PNC Bank. The index started 41 years ago as the creative brainchild of the bank’s then-chief economist. It was a way to engage clients of the bank’s predecessor, Provident National Bank of Philadelphia, during the traditionally light holiday weeks.
The price of services overall has increased, while the price of goods has slowed since 1984, the report authors noted. “This is a flip from 41 years ago, when goods were much higher than services.” Just imagine how much cash True Love must be bathing in to afford $13,125 for Seven Swans-A-Swimming. The price of swans stayed flat this year, but they’re still the second most expensive gift in the index.
Three French Hens saw a modest 5% increase in 2024 to $346.50, but they are still the second least expensive gift in the index, making them a bargain.
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