Givenchy Taps Jamaican Musician Alkaline for Spring 2023 Men’s Campaign

This is the first dedicated menswear campaign by Givenchy creative director Matthew Williams.

The design house tapped Jamaican musician Alkaline to appear in its spring 2023 menswear campaign, which was released on Monday. The campaign is meant to reflect the breadth of the menswear collection, showcasing the “tension and contrast between

’s tailoring heritage and the urban aesthetic” the designer brought to the house, according to Givenchy. Williams photographed and creative directed the campaign, which was styled by Dieter Grams. “Photography — and taking portraits of artists I’m inspired by — is something I have always loved to do,” Williams said in a statement.

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