Matthew Williams, Givenchy’s creative director, worked with Disney to create a “one-of-a-kind world tour” that fuses Oswald’s mischievous, high-energy spirit with his own aesthetic for Givenchy in a capsule that captures the spirit of adventure.
The campaign and Oswald’s world tour will come to life in a mixed reality short produced in collaboration with both Walt Disney Animation Studios and art director and photographer Julian Klincewicz. The journey begins at the El Capitan Theatre in Los Angeles and moves through Shanghai, New York, Tokyo and Paris, where Oswald ends up at the House of Givenchy.
Accessories range from Disney x Givenchy tennis shoes, totes and small cross-body bags to card carriers, phone cases, earbud cases, and caps.Consumers can participate in the digital journey on Snapchat with the Oswald World Painter AR lens, which allows users to color the sky with paint, stencils and passport stamps, highlighting the five cities of Oswald’s Givenchy tour, beginning Thursday. The lens will drive users to the Givenchy site to discover more about the capsule collection.
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