The Girl Scouts of the USA (GSUSA) announced the new Raspberry Rally cookie while simultaneously facing financial difficulties and implementing membership price increases. The organization is looking to boost revenue through cookie sales and membership dues.
Girl Scouts announced the new Raspberry Rally cookie in Orlando, Florida, on Aug. 16, 2022. GSUSA is likely hoping that the heads up won’t spark the online frenzy that happened two years ago, when the limited-edition raspberry cookie was more popular than anticipated and boxes were resold on eBay for as much as $30 each. The S’mores were introduced in 2017 and the French toast-inspired Toast-Yay rolled out in 2021.
GSUSA didn’t reveal the reason for the retirements, but it often refreshes the lineup. Prices are set by the councils and are based on several factors. “In some instances, councils are faced with the tough decision to raise prices, though prices have remained steady in many areas for a number of years,” a GSUSA spokesperson told CNN. Nationally, the prices range from $4 to $7. However, some specialty products, like its gluten-free cookie varieties, might be priced higher “reflecting the cost of production,” the spokesperson said.Selling cookies brings in much-needed revenue for the financially distressed 112-year-old organization. GSUSA recently voted to hike membership prices by 160% over the next two years. Last September, the National Council voted to hike dues to $45 for the 2026 membership year and again to $65 in 2027. However, that’s a smaller increase than the $85 per scout Membership dues are the Girl Scouts’ largest source of revenue, generating $38 million in 2023 from nearly 2 million total members. Despite supplementing dues with philanthropy and licensing deals, the organization is losing money, projecting operating losses of $5.6 million in 202
GIRL SCOUTS COOKIE SALES FINANCIAL CHALLENGES MEMBERSHIP PRICES RASPBERRY RALLY
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