The term Girl's Girl has taken off on TikTok among young women along with the polar opposite: the Pick Me.
What does being a Girl’s Girl mean to you? For Noa Bruser, a 25-year-old content creator in Vancouver, Canada, it’s simple. “A Girl’s Girl doesn’t see other women as competition and wants to see other women succeed,” she tells me. When Bruser first saw the term on TikTok about a year ago, she related to it immediately. Bruser has always gravitated towards being friends with women over men, and these days she invests heavily into her relationships with her small circle of close gal pals.
It is something that women have used to denigrate each other for years, from your new boyfriend’s aggressive “best girl friend” to that girl who “prefers to be friends with men.” But online, young women have begun to explore how they may have been culturally ingrained to be, well, Pick Mes. The societal pressure to always defer to or side with the men in the room is real, and insidious internalized misogyny can be a strong drug for many teenagers.
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