he new fashion venture is centered on timeless elevated basics.
“I needed a return to elevated basics as I had purchased too many recognizable outfits, so I started from what I consider being the staples of a women’s wardrobe,” she noted.Fashion Week, the creative, also a social media personality and the spouse of Off-White chief executive officer Andrea Grilli, unveiled her new brand Armarium’s first collection, dubbed “season zero.
“It’s not easy to convey the concept of luxurious basics but during the sales campaign I discovered I was not alone, there’s a real need in the market for this,” Gabriele said. “They were all very enthusiastic, for its quality, aesthetic and storytelling. I think especially with the first collection we needed to establish mutual trust,” she said, explaining she has no plans to launch an e-commerce site in the immediate future.
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