Awash in new shades of Aurum and Rubrum, the new, eye-catching Oriente Italiano Gold assortment of tableware elements was on display at an event in Milan’s Brera district Monday.
celebrated the worldwide unveiling of its new Oriente Italiano Gold collection here Monday to the beats of DJ duo Doppelgänger Paris’ Brice and Regis Abby and with images of brand ambassadorflagship on Piazza San Marco 3 in Milan’s Brera district, actor Luca Calvani, the founder of Helichrysum Gin, was active behind the bar, where rounds of gin and tonics sprinkled with gold dust were served.
Scented giftware, such as scented candles, candle holders, vases and room diffusers, also complement the new collection. Scents include Vicolo dell’oro made with notes of bergamot, green mandarin, peony, boxwood, musk; and Cuoio Rosso , a scent infused with notes of cedar peel, bitter orange, red grapes and strawberry.first envisaged Oriente Italiano , drawing inspiration from archival patterns. He designed the collection in 2014, after being appointed creative director of Ginori 1735.
Today, Gyllenhaal is the face of the Oriente Italiano collection and is portrayed in a photo series lensed by Gray Sorrenti. Current campaign images show him stacking Ginori plates, touring the storied manufacturing plant and enjoying a meal at a typical Italian dinner table. A company spokesperson said Gyllenhaal is expected to attend the New York City celebration feting the Oriente Italian Gold launch in November.
The brand’s chairman and chief executive officer Alain Prost, who was in attendance at the event, said that there was no particular strategy with regards to its approach to curating its list of brand ambassadors. In May, on the occasion of its Seoul opening, the brand turned to South Korean model and actress Ko So-Young, who has starred in series such as “Ms. Perfect.” She is also Ginori 1735’s retail partner in the area.“Jake loves design.
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