LONDON, July 21 — What could be more chic than a gin concocted from herbs and citrus fruits from the gardens of Buckingham Palace? The British palace is marketing this quintessentially aristocratic tipple, much to the delight of the British monarch, who is a reputed connoisseur of the spirit that...
Buckingham Palace has launched its own brand of gin. — Picture courtesy of Royal Collection Shop
Lemon, verbena, hawthorn berries, and mulberry leaves are just some of the twelve plants chosen for the first ever royal gin made for Elizabeth II. And these ingredients are not taken from just any source but from the gardens of Buckingham Palace, a haven of peace that extends over 16 hectares and is home to 250 varieties of wildflowers and 30 species of birds.
To announce the launch of the new dry spirit, Buckingham Palace has made use of a terribly modern campaign on social networks, which has been a runaway success. The first bottles have already sold out and those eager for a taste of the upmarket liquor will have to wait until October 16 to get a bottle, once they have placed an order on.
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