The model and entrepreneur is expanding her 100 percent cashmere universe with Guest in Residence’s first-ever flagship.
On Wednesday morning, the model and entrepreneur, clad in her latest 100 percent cashmere fashions, welcomed WWD into the debut flagship for her brand,“We wanted this to feel like someone’s living room. An easy place to come shop, hang, play chess in the back. It’s warm, it’s cozy, and it’s getting cold in the city, so come see us,” she said, surrounded by colorful cashmere fashions lining wooden fixtures, amid plush furnishings and artful decorations.
“We’ve learned so much about our success with our pop-up stores … That pushed us to open this first flagship faster,” she told WWD ahead of the opening.to retail events and activations in Milan and Paris — are the Everywear cardigan, oversized crewneck, Layer Up! vest and Stealth cardigan. “I love hearing random personal stories and I think it helps us to make the experience better for everyone,” Hadid said.
Hadid and her team are creating exclusive Guest in Residence silhouettes and colorways for retail partners, which Hadid says is “such a good opportunity to give some people something special with each place.” “My normal outfit is jeans, a sweater and Sambas, so it just works out,” Hadid said, adding that “one of her biggest dreams is coming true,” through a separate, secret collaboration that she’s looking forward to debuting in the next year.
The idea of ease and coziness ties directly into the Guest in Residence retail space, which was designed in partnership with Yaoska Interiors. In addition, the flagship’s Bond Street location is meant to serve as an extension of the brand’s community.
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