Fox Sports drew a record 42 million viewers for the Giants-Cowboys Thanksgiving game, making it the most-watched regular season game on any network. The previous record was 41.47 million, set in 1990.
Thanksgiving game drew 40.8 million viewers. The old Thanksgiving viewership record had been 38.4 million for Dolphins-Cowboys in 1993.This year’s Giants-Cowboys Thanksgiving viewership represents a three percent increase from last year’s comparable window.The Fox number is obviously massive and no doubt they’ll be drinking champagne at the Fox Sports headquarters on West Pico Blvd in Los Angeles.
Nielsen now counting out-of-home viewership — remember that prior to 2020 Nielsen didn’t measure out-of-home viewership , so older totals are larger than what’s officially known — definitely provided a mega-lift for all the Thanksgiving Day games. The biggest significance is that all the networks will be able to charge higher ad rates for next year’s Thanksgiving Day game given companies will be charged ad rates based off the numbers we saw on Thursday.
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