Giant inflatable boobs appeared across London on Sunday — and if they make you feel uncomfortable, the message worked | BISouthAfrica
Giant, inflatable breasts appeared in east London for Mother's Day on Sunday.
They're part of the #FreeTheFeed campaign, which aims to end the stigma around breastfeeding in public.A bunch of inflatable boobs popped up across London on Sunday - but there's a good reason.designed and installed the breasts in an effort to fight the stigma around breastfeeding and pumping in public after a survey of 1,000 18 to 80-year-old UK women in July showed that the UK has one of the lowest rates of breastfeeding in Europe.
The four giant breasts varied in size and colour, with the smallest at three metres and the largest at six metres tall....by the iconic train cars at Village Underground......and at The Huntington Estate in Shoreditch.The #FreeTheFeed campaign aims to empower women to feel"safe and comfortable breastfeeding or pumping anytime, anywhere and encourage the British public to support them," according to the brand.
"We know the giant boobs will raise a few eyebrows, but we want to make sure no one overlooks the way that this stigma has been used to repress women."
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