The model opens up about social media, mommy-and-me style, and more.
Irina Shayk is on the short list of oft-photographed women influencing real-life fashion right now. She's captured nearly daily in New York City, doing regular things like school drop-offs in looks that are just the right amount extra—think: a plaid Vivienne Westwood skirt suit, a pink trouser suit, coordinating sweatpants and sweatshirts, and little dresses paired with edgy boots and oversized jackets.
What was your inspiration for the collection? Were there any women you were thinking of while designing? She makes everyone feel like they have ownership of the brand. That's what inspires people. She did an interview and she said something which is really cool. She said,"Everybody has a voice, so everyone is allowed to speak up, and everyone has a place at the table." I think to collaborate with such a strong woman like Tamara, it really inspired me. She's really cool and sweet, and she really knows what she's doing.
It must be a little bit surreal to be doing a school drop-off, and then you see that outfit show up in magazines or on the Internet. How does it feel to be out and about, and then see your outfits everywhere in the media? My daughter's having fun too. Today, I wore zebra pants and she goes,"Mom, you look like a zebra." It's fun just to see how she reacts to it. And sometimes I pick some dress and she goes,"No, no, no. Take it off." I said,"Why?" She goes,"No, it's too pretty. Take it off."Oh, yeah. I got some dresses for summer that are definitely matching.
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