Dodgers reportedly are selling naming rights to the field at Dodger Stadium.
Having opened in 1962, Dodger Stadium is the third-oldest MLB ballpark currently in use. It trails only Fenway Park and Wrigley Field on the list of oldest MLB stadiums.to help keep the ballpark feeling modern.
That's continuing this year with an upgraded ribborn board, among other changes.Name of field at Dodger Stadiumthe Dodgers sold naming rights to the field at Dodger Stadium to Japanese fashion company UNIQLO. At a time when the presence of Shohei Ohtani has transformed the global branding of the Los Angeles Dodgers, the team has agreed to a deal with fashion giant Uniqlo to become Dodger Stadium’s official field presenting partner, multiple sources tell The Athletic, attaching a sponsorship to the historic ballpark for the first time in its 64-year history. The Dodgers have not yet confirmed the news, which presumably will include name details. It's presumed to be something along the lines of "UNIQLO Field at Dodger Stadium." The approach has become common across sports at various levels.for the playing surface at Chavez Ravine. In 2019, USC announced a 10-year naming rights agreement with United Airlines to rename the field at the Los Angeles Memorial Coliseum. That was a pivot from an original plan to rename the stadium to United Airlines Memorial Coliseum, which was a proposition that angered veterans given the landmark's significance. Although UNIQLO is coming to Dodger Stadium, the actual ballpark's name similarly will not be affected or changed.UNIQLO is a clothing apparel company that was originally founded in Yamaguchi, Japan, in 1949 as a textiles manufacturer. The global brand includes 1,000 stores around the world with more expansion planned this year. UNIQLO plans to further deepen their retail footprint in the United States by opening flagship locations in Chicago and San Francisco, plus four stores across New York City, and entries into Miami, Florida and Austin, Texas, and an additional store in Houston.Roger Federer, Emma Raducanu and Adam Scott are among UNIQLO's current brand ambassadors.MATTHEW MORENO Matthew Moreno is a journalist from Whittier, Calif., who is the publisher of Dodgers On SI. Matthew has covered the Los Angeles Dodgers as a credentialed reporter since the 2014 season, which has included attending multiple World Series and All-Star Game at Dodger Stadium, among other experiences. Prior to joining Dodgers On SI, Matthew most recently was the Executive Editor of DodgerBlue.com and LakersNation.com.
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