The name of SunTrust Park, the home of the Atlanta Braves, will change to include the oft-ridiculed 'Truist' brand, the newly-merged bank confirms. The full name of the venue has not yet been decided, and it isn't clear when the change will take effect.
The name of SunTrust Park, the home of the Braves, will change to include the oft-ridiculed"Truist" brand, the newly-merged bank confirmed to CNN Business.However, the full name of the venue has not yet been decided.
And it's not clear when the change will take effect.Truist Financial was formed by the $28 billion marriage of SunTrust and BB&T, a merger that closed late last week. Kelly King, the CEO of Truist, urged Braves fans not to freak out over the name change. Read More"It'll be fun. Baseball is baseball. There will be just as many home runs under Truist...hopefully more," King said during an interview.Meet the biggest bank you've never heard ofTruist has said that it could take up to two years to change the names and signage on branded assets such as SunTrust Park. The bank still needs to unveil the logo and colors for the new brand, something it expects to do by early next year. The Braves have been playing home games at SunTrust Park since the venue opened in April 2017. SunTrust, which was based in Atlanta and is a leader in the Southeast, purchased the naming rights to the stadium in 2014.Many assumed that SunTrust Park would get renamed after Truist, which is now America's sixth-largest commercial bank. But some Braves fans were holding out hope the corporate-sounding name wouldn't adorn the stadium.With a goofy name like @Truist, the @AtlantaBraves should explore any loophole that allows them to break the naming contract. The name will be silly on one of Atlanta's marquee sports facilities. #Atlanta #Truist #SunTrust https://t.co/Qhu75bZF7g — White and Gold Nation December 12, 2019 SunTrust and BB&T were mocked on social media in June after unveiling the Truist brand. Some compared it to the infamous and short-lived rebrand of Tribune Publishing to Tronc. LOLOLOL the Braves are almost certainly gonna play in "Truist Park." That'd easily be the worst-named park in baseball and not even particularly close. https://t.co/R7wAdXL4Js — Craig Calcaterra June 12, 2019 In the interview, King defended the name and noted that Verizon and Nike were made-up words, too. "We have no second thoughts at all. We love it," King said.Truist expressed confidence the name will catch on. That effort could be aided by the fact the name will emblazon the stadium of the Braves. King said Truist is working with the owners of the Braves to finalize the details of the change.
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