The youth vote for Germany’s far-right party, the AfD is growing ahead of key elections, and social media may be playing a significant role in this…
Social media could play a role in this development, with far-right politicians finding success on platforms including TikTok.
In Bavaria's mock state election for under-18s in September, the AfD added over 6 percentage points to become the second biggest party with 14.9% of the vote, according tojumped by 8 percentage points to receive 18% of votes from 18-24-year-olds in the 2023 Hesse state election, Infratest Dimap data This means users are often only presented with views from one political perspective rather than with a range of opinions, she explained.published earlier this month showed that over half of those aged 14-29 in Germany use social media to stay updated about news and politics. Eighty-percent regularly use Instagram, and 51% are frequent TikTok users, the study found.
Various AfD politicians, such as European Parliament member Maximilian Krah, are also successful on an individual basis. Videos posted on Krah's account frequently reach hundreds of thousands on TikTok, as he talks about how"real men" vote for the right and counters left-wing figureheads.to repeated community guidelines violations, and his videos were not pushed to the platform's"For-You" page for 90 days.
These messages often reach a young audience with little background knowledge through TikTok, she added.and is crucial for user engagement. It adapts quickly, showing users similar content to what they have previously interacted with, or watched for more than a few seconds.
"Extremist content is in many cases youth-oriented and professional. The messages are conveyed in line with youth-culture, for example through the use of music, games, current topics or the people that post them," a spokesperson said in translated comments.Emotionally loaded keywords and topics such as family, equality and identity are also often used, Berendsen added.
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