Deutschland's anti-trust regulator wants to force Google to give users more powerful controls over the way their data is shared with subsidiaries like YouTube.
, Bundeskartellamt said Google doesn’t give users enough say over how the company collects and shares data across its various services as well as combining that information with data collected from third-party apps and websites. This allows Google to create dossiers about users for advertising purposes, or use consumer data to develop algorithms and other products.
Bundeskartellamt said Google’s settings are too vague, and the company must provide more transparency over how and why data is collected. Google can’t discourage users from using these controls by designing its interfaces so it’s easier and faster to just say yes to whatever the company wants to do with your data.“People expect us to operate our business responsibly—by both maintaining product experiences that put users first and updating our services continuously to meet the expectations of regulators.Notably, this ruling isn’t about privacy, at least not directly.
There are signs that’s starting to change. For the first time in nearly a decade, Google and Meta have lost control of their digital advertising duopoly, and now controlA shifting regulatory landscape opens the tech world up to more competition. Lest you think that means little guys getting in on the action, its more likely that digital advertising power will spread to other tech behemouths like Amazon .
Don’t expect changes tomorrow, though. Wednesday’s announcement only initiates proceedings that will evolve into a drawn out legal process, with ample opportunities for Google to object, appeal and delay before the impact of the German ruling is finalized.
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