German town of ‘Swiftkirchen’ embraces hype over Taylor Swift concerts

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German town of ‘Swiftkirchen’ embraces hype over Taylor Swift concerts
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A yellow city sign with the new name “Swiftkirchen' — which translates roughtly to “Swift's Church” — was unveiled this week by Taylor Swift fan Aleshanee...

Facing an onslaught of Swifties for three concerts, renamed former mining town of ‘Swiftkirchen’ says it’s ready for it.

Aleshanee Westhoff shows a "Swiftkirchen" town sign in honor of musician Taylor Swift in Gelsenkirchen, Germany. The Swifties are about to take over the German city of Gelsenkirchen, where American superstar Taylor Swift is set to give three concerts for her Eras Tour later this month.BERLIN — The Swifties are about to take over the German city formerly known as Gelsenkirchen, where American superstar Taylor Swift is set to give three Eras Tour concerts later this month.

In honor of the singer, the city has renamed itself “Swiftkirchen” — at least temporarily — to welcome the tens of thousands of fans who are expected to come for her shows on July 17-19, German news agency dpa reported.A yellow city sign with the new name — which translates roughly to “Swift’s Church” — was unveiled this week by Swift fan Aleshanee Westhoff, who suggested the name to the city’s mayor and started a petition a few weeks ago.

Further fan attractions are being planned but kept secret for the time being. “There will be lots of big and small surprises so that the Swifties have plenty to discover in Gelsenkirchen,” Schwardtmann said. Swift’s concerts in Gelsenkirchen are sold out and will take place at the Veltins-Arena on Schalke stadium, which has space for up to 70,000 Swifties. Further Eras Tour shows are planned for Hamburg and Munich.

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