German soccer club gives away tickets for crowd of 52,000 to connect with its community

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German soccer club gives away tickets for crowd of 52,000 to connect with its community
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A crowd of 52,000 has watched a thrilling win for Fortuna Duesseldorf in German soccer’s second division. And they all got in for free. Saturday's game was the first step in an audacious “Fortuna for Everyone” plan which the club hopes could revolutionize soccer.

Fortuna Dusseldorf’s Ao Tanaka, centre, celebrates after scoring a goal, during the match between Fortuna Dusseldorf and FC Kaiserslautern, in Duesseldorf, Germany, Saturday, Oct, 21, 2023. The crowd watching Fortuna Duesseldorf in German soccer’s second division all got in for free. Saturday’s game was the first step in an audacious plan which Fortuna hopes could revolutionize soccer.

By the time Japan midfielder Ao Tanaka scored a spectacular long-range goal to give Fortuna the lead, most of the stadium was on its feet to celebrate a remarkable comeback. The ultras — hardcore Fortuna fans behind one goal — let off flares and fireworks, defying a stadium announcement to “stop this nonsense.” At the final whistle, Fortuna players hugged or sank to their knees in celebration as if it were a final.

Jobst said there were 120,000 requests for tickets for Saturday’s game, most from the city and local area. Around 20 to 25% of those applying were new fans who hadn’t been to a Fortuna game before and there was a spike in membership applications and merchandise sales, he added.

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