The German Federal Cartel Office has charged Apple with anti-competitive practices related to its App Tracking Transparency (ATT) feature. Regulators allege that ATT unfairly benefits Apple by restricting third-party app tracking while allowing Apple to collect user data for its own advertising purposes.
The German antitrust authority , has charged the tech giant with restricting competition by making it harder for third-party app developers to track users for advertising purposes while allegedly giving its own services a competitive edge.
While this was welcomed by privacy advocates, it immediately drew backlash from companies that rely on ad tracking, most notably Meta, whose business model depends on targeted advertising. Critics argued that while Apple enforced strict tracking restrictions on third-party apps, it continued collecting valuable user data for its own advertising efforts, effectively tilting the playing field in its favor.
German regulators signaled concerns about whether the feature was being applied in a way that unfairly benefited Apple while restricting competitors. Years ago, the Federal Cartel Office launched an investigation into whether ATT was truly a pro-privacy initiative or a strategic move to solidify Apple's control over its ecosystem.
Apple has defended its position, stating that it holds itself to a higher privacy standard than other developers and remains committed to giving users more control over their data.Follow us on social media to catch the latest trending stories, watch exclusive videos, and join the conversation with our vibrant community!
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