Allianz is one of several companies in talks with the Stamford Bridge club about replacing Three as its main shirt sponsor after a dismal campaign in the Premier League, Sky News learns.
The new owners of Chelsea FC are in talks with Allianz, the German insurance giant, about taking over as its principal shirt sponsor as they grapple with the impact of a dire debut season on the club's finances.
Sky News has learnt that Allianz is among a handful of companies in discussions with the Stamford Bridge outfit about replacing the mobile telecoms company Three at the end of the season. People close to the situation said Chelsea hoped to strike a deal with a new sponsor within the next six weeks ahead of preparations for the 2023-24 season.Todd Boehly, Chelsea's new controlling shareholder, was said in February to be confident of landing a more lucrative deal than the £120m agreement struck with Three in 2020.
Chelsea's disastrous season on the pitch, however, risks undermining its commercial ambitions, with the men's team sitting in 11th place in the Premier League - 10 points above the relegation zone and 36 points behind Arsenal, the current leaders. The absence of European football from Stamford Bridge next season will hamper its ability to obtain a bumper price from a new sponsor.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Tuchel 'dreaming' of reunion with Chelsea star who speaks perfect GermanThomas Tuchel is reportedly interested in bringing Chelsea star Mateo Kovacic to Bayern Munich. The former Blues boss has experience of working with the Croatian midfielder during his stint at the …
Read more »
Stamford postmaster's conviction cleared in Horizon scandalMany postmasters were accused of convicted of theft, fraud and false accounting due to faulty software
Read more »
Chelsea put summer signing up 'for sale' as Pochettino identifies two transfers Boehly must makePremier League side Chelsea are ready to let Kalidou Koulibaly leave Stamford Bridge in the summer transfer window, according to reports.
Read more »
Sudan crisis: UK accused of delaying German evacuation effortsGerman politicians tell the BBC that British actions in Sudan hampered efforts of other countries.
Read more »
Bosch acquires STI Semi in bid for EV chip marketBosch to acquire STI Semiconductor with a view to EV chip fab retrofit
Read more »