George Shapiro, producer and longtime manager of Jerry Seinfeld, Carl Reiner, Andy Kaufman and other comedy stars, died May 26 at his home in Beverly Hills. He was 91. Shapiro was co-founder and pa…
, Carl Reiner, Andy Kaufman and other comedy stars, died May 26 at his home in Beverly Hills. He was 91. Shapiro was co-founder and partner in Shapiro/West Associates, the prosperous talent management banner that helped assemble the mammoth NBC hit “Seinfeld” and numerous projects for Andy Kaufman.
More recently, Shapiro served as executive producer of the Crackle/Netflix series “Comedians in Cars Getting Coffee,” hosted by Seinfeld. A vivacious personality, Shapiro was known for his long relationships with clients and for his infectious enthusiasm for the business of entertainment. “Shapiro’s love of laughter and reverence for those who inspire it helped him build a career in comedy as an unabashed supporter of comic performers and comedy writers,” Shapiro’s family stated. Raised in the Bronx, Shapiro had a decades-long partnership with West, who was a childhood friend. Shapiro was also related to Reiner by marriage, as a nephew to Reiner’s wife, Estelle Reiner. As a teenager, Shapiro spent his summers working as a lifeguard at the famed Tamiment Resort in the Poconos where he was exposed to the inner workings of showbiz and performers such as Dick Shawn, Pat Carroll and Carol Burnett as well as singer Barbara Cook. And he also met talent agents. After graduating from NYU and serving a hitch in the Army, Carl Reiner ultimately helped Shapiro get a job in the mailroom of his talent agency, the mighty William Morris Agency. It wasn’t long before the energetic young man was promoted to junior agent. He began packaging TV series and checking out the cream of the comedy crop in mid-1960s New York, including Lenny Bruce, Mike Nichols and Elaine May and Phyllis Diller. He also brought his old friend West into the talent agency business.
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