The Genesis GV60 Magma, a performance-oriented sub-brand, will debut in 2025 as a 2026 model. Based on the electric GV60 crossover, it promises enhanced performance and design elements. The Magma line will eventually encompass every Genesis model, including some hybrid variants.
The GV60 Magma is scheduled to debut in 2025, likely as a 2026 model for the U.S. A Magma version of every vehicle in the Genesis lineup is planned, with some anticipated to feature hybrid technology, and a prototype for its first model has been spotted. The new sub-brand is called Magma —yes, named after the molten rock beneath the Earth's crust—and Genesis promises a high level of performance that doesn’t compromise comfort or aesthetics.
The first model will be based on the GV60 electric compact crossover, but Genesis has announced that every vehicle in its lineup will eventually receive the Magma treatment. The GV60 Magma is slated to debut in 2025, likely as a 2026 model for the U.S. Genesis previewed the design of the GV60 Magma at the 2024 New York auto show. The prototype seen in recent spy shots is heavily camouflaged, but the concept’s diamond mesh pattern on the lower front intakes is visible. Like the concept, the prototype also features roof fins, and a rear wing spoiler that appears to be made of carbon fiber. An upgraded wheel and brake combination is also present. The current GV60 delivers 483 hp with a 10-second Boost modedelivers up to 641 hp with its own 10-second N Grin Boost mode. The GV60 Magma is expected to offer similar performance, though rumors suggest its peak output may even surpass 700 hp. Ash Corson, who leads Genesis product planning for North America, told Motor Authority in December 2024 that Genesis will differentiate the GV60 Magma from the Ioniq 5 N by providing a The battery will likely be the used in an updated version of the regular GV60, which is also expected to arrive for the 2026 model year. was unveiled earlier in January, showcasing slightly revised exterior and interior styling alongside the new battery. Genesis is also developing an LMDh race car to, and others in the top classes of the FIA World Endurance Championship and IMSA United SportsCar Championship. Furthermore, not all Magma models will be EVs, as Genesis has confirmed it is also working on
GENESIS MAGMA GV60 PERFORMANCE HYBRID
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