Premium brand joins siblings Hyundai and Kia in launching hot sub-brand focused on the "driving experience"
Genesis has launched a new performance-focused sub-brand called the Magma Program, kick-starting it with the radical GV60 Magma Concept. The Magma Program's priority, according to Genesis creative chief Luc Donckerwolke, is to “look beyond” raw speed and performance, “prioritising the driving experience to kindle the joy of sporty driving”.
Signature Magma orange paint from the GV80 Coupe, G80 Magma Special and X Gran Berlinetta concept completes the look. Inside, more supportive bucket seats finished in Nappa leather and suede replace the thrones featured in the standard car. Genesis has yet to announce the extent of the dynamic tweaks for the Magma, but said it has enlisted six-time Le Mans 24h winner Jacky Ickx to help with the line-up’s development.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Genesis GV60 Magma' Concept Is An 'Evil' Performance EV'Magma' will be Genesis' answer to BMW M and Mercedes-AMG. It's already showing off a hot-rod EV concept called the GV60 Magma. We expect it to make production.
Read more »
Genesis GV60 Magma' Concept Is An 'Evil' Performance EV'Magma' will be Genesis' answer to BMW M and Mercedes-AMG. It's already showing off a hot-rod EV concept called the GV60 Magma. We expect it to make production.
Read more »
Genesis GV60 Magma Concept First Look: Liquid Hot Orange Bang!This is a high-performance GV60 concept that is very, very orange.
Read more »
Genesis announces high-performance 'Magma' GV60 and G80Genesis announces a performance line under the name of Magma. It will start with the GV60 electric car and the G80 midsize luxury sedan.
Read more »
Genesis Neolun previews future of Genesis and a flagship SUVGenesis Neolun concept SUV makes its debut in New York. It previews the future of Genesis design, as well as an upcoming flagship SUV.
Read more »
Genesis Neolun Concept: A Stunning Electric Full-Size Luxury SUVThe Neolun represents the future of Genesis design. And, we suspect, an upcoming Kia-EV9-like large electric SUV.
Read more »