Generative AI will shift power away from Big Tech, Accenture lead says

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Generative AI will shift power away from Big Tech, Accenture lead says
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Generative AI tools like ChatGPT will hand power back to smaller companies and away from Big Tech, Accenture data lead says

Generative AI can be fed with examples of business documents, proposals, and code, amongst other things, to generate fresh assets. Its ease of use and ability to churn out content, which actually considers the context of queries, makes otherwise complex technology like AI accessible to small companies.

This allows businesses to grow in a new way; before generative AI, the pace and scale at which companies could implement AI may have been restricted by headcount as specialist employees, such as data scientists, were required. "So rather than having to scale by having lots and lots of data scientists, maybe you have more and more domain experts and people who are getting the data ready for the data engineers."

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