Cyrus ('suh-ROOS') Farivar is a Forbes senior writer who covers retail, scams, surveillance, and more across Silicon Valley. He joined Forbes in 2022 and is based in Oakland, California. He has covered Temu, TikTok Shop, and the collapse of Cruise, the autonomous vehicle arm of GM.
To date, the automotive giant has already lost over $8 billion on self-driving technology that led to a tragic incident in San Francisco. Now, it’s plowing more money into Cruise while it conducts a “strategic review.”A Cruise , which is a driverless robot taxi, is seen during operation in San Francisco, California, USA on July 24, 2023.On Tuesday, General Motors announced that it would invest an additional $850 million into Cruise , its beleaguered self-driving division.
“I don’t see a technical thing that has changed,” Koopman said of Cruise. “It’s going to be a really hard slog.”what it called “supervised driving.” Those passenger-less trips have a human safety driver behind the wheel and are underway in Phoenix, Arizona, and Dallas. On Tuesday, the company also announced that it would expand this testing phase to a third city: Houston.
Since Cruise halted all passenger services nationwide last year, its Google-owned competitor Waymo has remained the head-and-shoulders leader in autonomous driving. Waymo now conducts robotaxi operations in Phoenix, Los Angeles, San Francisco, and Austin, Texas.Still, Elshenawy remains bullish on Cruise’s future.
“In the not-too-distant future, autonomous vehicles will dramatically improve safety and efficiency in our transportation systems,” he wrote in a
Kyle Vogt General Motors Mary Barra Self-Driving Robotaxi Autonomous Vehicle GM
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