Behold the Tomato Girl Summer: an heirloom from this year’s northern hemisphere holiday season.
Understanding most fashion trends is easy, even for those clueless about clothes. Barbiecore, gothcore, cottagecore; all the cores are self-explanatory. Other trends benefit from visual demonstrations, such as the “whale tail”, where the straps of a G-string appear above a low-slung skirt. Seriously, this elevated approach to the “wedgie”, which had its first outing in the early 2000s, has returned.
Getting to the core of the Tomato Girl Summer trend, which ripened in the heatwave that swept Europe recently, defies all demonstrations. The fruity style took root on social media platform TikTok with a hashtag that’s attracted more than 18 million views. It then spread like a virus to Instagram, which has endured an unofficial Italian takeover by Australian influencers escaping the winter chill at home. Cue countless posts featuring models ambling along cobblestone streets and pebble beaches.
Since the beginning of August, searches for linen trousers on the online marketplace Depop have increased by 644 per cent. Searches for the type of woven bags suitable for stuffing with tomatoes grew by 289 per cent. Many see the exuberant trend as a backlash against stealth-wealth minimalism, which followed the austere styling of the cast of. Or it could just be a natural seasonal shift. Meanwhile, those leery of colour and bold prints have already retaliated with beige ensembles in a bid to kick-start Potato Girl Summer.
We suggest sticking to the tomato diet and starting now. September is the right time to plant tomatoes in the gardenTo read more from
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