Gen Z is expected to outspend millennials on Valentine's Day, with an average spend of $208, compared with millennials' $200.
As Valentine's Day approaches, new data suggests that Generation Z consumers are poised to spend more on gifts and experiences than millennials, marking a shift in holiday spending trends.According to research from the National Retail Federation and insights from industry experts, overall Valentine's Day expenditures are projected to hit a record $27.5 billion in 2025.
Galentine's Day, anyone?'One of the more interesting financial differences between generations has been in how individuals from each era treat purchases centered around rewards and holidays,' Alex Beene, Financial Literacy Instructor at the University of Tennessee at Martin told Newsweek. 'Millennials tend to favor experiences such as travel and live events, while Gen Z has returned to the purchasing habits of previous generations in favoring goods and services.
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