This article compares Google Gemini and Apple Intelligence, two leading AI assistants, exploring their features, strengths, and weaknesses. The author provides a hands-on review based on months of use, highlighting nuanced differences and user experience.
Table of Contents If you’re looking for the best AI experience on a phone, chances are two different AI makers come to mind. For the iPhone 16, Apple Intelligence is the answer, while for Pixel 9 series — and the best Android phones — it’s Google’s Gemini . Of course, you can also download Gemini as a standalone app on the iPhone, but Apple Intelligence is the default AI option.
Similarly, Apple Intelligence is baked into the revamped Siri which can be activated using the “Hey Siri” codeword or by double pressing the power button. When you activate the new Siri, you’ll get a rainbow-style lighting effect around the edge of the entire display, instead of Siri taking over the entire display as it did in the previous generation.
Take this image a friend took of me the morning after an intense night out. I asked both phones to remove the menu on the table and the results are fairly interesting. Gemini comes with a range of features that I enjoy using, especially Circle to Search, which debuted last year on the Galaxy S24 series and makes it effortless to search related to something on your display. Want to know where to buy shoes that you just saw on Instagram? Circle to search can look that up in seconds.
Comparatively, Google opts for a self-contained approach. The underlying model behind Gemini is Gemini Advanced, with Gemini 1.5 Pro in particular the current non-beta model. If you access Gemini via the web, you can also select the next-generation Gemini 2.0 model.
AI Assistants Gemini Apple Intelligence Smartphone AI Generative AI Voice Assistants
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