Geely unveils new simplified and flatter logo for 2023
At the start of the year, Geely Auto introduced its new logo, which it says “signifies our all-new brand aspiration to be more open and unlimited in the future.” The latest insignia is an evolution from the previous two iterations of the carmaker’s logo, taking on a flatter and simpler look that features just a white shield made up of six panels divided by horizontal and vertical lines.
Prior to this, the company’s third generation of vehicles that kicked off in 2013 saw the use of a more compact logo that still featured black and blue panels, albeit joined by gold trim for the shield. This was the first use of the coloured panels, which “which represent the earth and sky showing the brand’s hope of seeing its products traveling around the world and its ambition to reach for the skies.
The mountain silhouette seen in the second iteration of the Geely Auto logo was originally found on the very first logo used when Geely was incorporated by its founder Li Shufu in the early 1990s.
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