Geely's Polestar plans China showroom expansion to compete with Tesla, sources say

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Geely's Polestar plans China showroom expansion to compete with Tesla, sources say
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Polestar, the premium electric vehicle maker owned by China's Geely , plans a big expansion of its showroom network in the mainland, sources said, ...

Polestar, the premium electric vehicle maker owned by China's Geely , plans a big expansion of its showroom network in the mainland, sources said, as it prepares for delivery of cars to compete with Tesla Inc's locally made Model 3.

Showroom strength is becoming an important differentiator for electric vehicle makers in the world's biggest auto and EV market, as they line up new model launches.Polestar, which plans to deliver Polestar 2 electric sedans in China from July, currently has one showroom, in the capital Beijing. It plans to have 20 showrooms, with most of them opening in the third quarter of this year.

Direct sales to customers can help automakers to better manage a car's retail price and its production and inventory. However, it also adds to costs if automakers need to invest in self-owned showrooms like Tesla.

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