Flagg is one of a number of players capitalizing on their NIL opportunities in this new era of college sports.
Duke men's basketball player Cooper Flagg has agreed to a name, image and likeness deal with PepsiCo-owned Gatorade.-owned Gatorade, according to a Tuesday announcement. Flagg is projected to be the first overall draft pick in the 2025 NBA Draft and already has NIL deals with brands including New Balance and New Era.
Flagg is the latest example of what is already a dramatically different college sports landscape than what existed prior to 2021. Players like Flagg, a highly touted prospect and likely NBA star, have been able to net NIL deals — some of them reportedly worth millions of dollars.Flagg is Gatorade's first men's college basketball athlete, joining women's college basketball stars like University of Connecticut's Paige Bueckers and University of Southern California's Juju Watkins as well as collegiate football stars like Colorado's Shedeur Sanders.
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