A new study by Auto Pacific shows that fuel prices aren't likely to impact truck and SUV sales.
New research by automotive marketing research firm Auto Pacific reveals that today's fuel costs are not likely to impact the types of vehicles that American consumers plan to purchase.
In August 2020, during the height of the COVID-19 pandemic when commuting was at a virtual standstill, just 15 percent of survey respondents said that fuel prices would impact purchasing which was down from a high of 33 percent in 2012. The high in 2012 corresponded with the highest average fuel price of the last decade, when the price at the pump for a gallon of regular unleaded gasoline cost $3.87. That year, the product purchase mix of sedans vs. light trucks was split evenly at fifty-fifty., Chevrolet, and Ram pickups, and Toyota and Honda SUVs.Despite the increase in large vehicle purchases, Consumers reported to Auto Pacific in both years that they get 24 miles per gallon on average from the model in their driveway.
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