The Advertising Standards Authority said the advert was irresponsible
A tweet for Sky Bet featuring Gary Neville has been banned after a watchdog found the former footballer’s strong appeal among under-18s broke gambling ad rules. The promoted tweet on February 9 contained an embedded video clip from The Overlap football podcast, which showed Neville discussing which team might win the Premier League.
Sky Bet said they “firmly believed” that Neville did not hold strong appeal to under-18s, while The Overlap, a YouTube series sponsored by Sky Bet and produced by Neville, was “distinctly adult in tone and did not feature any content of a childish nature”.
Twitter/X believed the ad did not breach any of their current policies and said they had not received any complaints in relation to it. The ASA said the UK Code of Broadcast Advertising guidance classed retired footballers who had moved into punditry as likely to be of “moderate risk” of strong appeal to under-18s, and stated that they would be assessed on the basis of their media profile.
The ASA said: “Although they made up a small proportion of his total Instagram and Twitter/X followers, we considered that over 135,000 followers aged under 18 was a significant number in absolute terms. We therefore considered that because he had such large numbers of social media followers that were under 18, he was of inherent strong appeal to under-18s.”
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