During the Opening Keynote at GartnerTGI, Gartner analyst Barnes_Hank highlighted 3 ways tech service providers can shift their selling strategies to ensure buyer satisfaction. Learn more: HighTech
Analysts Explore the Future of Tech Buying, Growth and Retention During the Virtual Gartner Tech Growth & Innovation Conference, July 12-13, 2022
, distinguished VP analyst at Gartner. “In the past, it was relatively easy for product leaders to predict who buyers were, but no longer. Buying team dynamics are changing and customers can find buying to be a real challenge.”Gartner Tech Growth & Innovation Conference 2022“There can be significant downside to regret associated with enterprise technology decisions.
“There will be a big grey area in between that you have to be thoughtful in evaluating whether to commit to pursuing the opportunity. This is all about improving your odds and allocating resources and investments effectively,” said Barnes. Train customer-facing teams on how to recognize the customer characteristics that indicate a “best fit.”
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