Highlights from Day 1 of the Gartner CSO & Sales Leader Conference: ✅ Gartner Opening Keynote ✅ Rise of RevOps ✅ Path to revenue enablement ✅ How CSOs are responding to talent shortages Discover them on the Gartner_Sales Newsroom: GartnerSales
Presented by Craig Rosenberg, Distinguished VP Analyst, Gartner
There are five key steps to RevOps transformation, according to research presented at the 2022 Gartner CSO & Sales Leader Conference. As buying and selling processes change, typical siloed approaches to enablement create barriers instead of growth. In his session,, Sr Director Analyst at Gartner, outlined how CSOs and enablement leaders can evolve their current sales enablement function towards a revenue enablement function.
“Most customers prefer a rep-free experience, so global organizations are finding ways to create value and improve the way they are interacting with buyers.” Robert Lesser, Director, Advisory at Gartner kicked off his session at the Gartner CSO & Sales Leader Conference by explaining increased compensation is no longer the primary motivator for closing the talent gap.
“Talent is the second largest risk facing organizations according to Gartner research, right behind ransomware. CSOs report that recruiting sales talent is difficult and attrition rates are high, creating a leaky bucket of talent they can’t fill.”
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