Actor Matt Dillon, musical group Infinity Song, the Throwing Fits podcasters and models Tony Ozhan and Eleonore Jeanne are featured in the ads.
describes Gant’s growth strategy. The chief executive officer of the brand was in New York this week to kick off the celebration of the company’s 75th anniversary and to introduce its new vintage-inspired
Over the years, Gant has attempted several times to revive the U.S. market, but its efforts were not profitable, he said, so they were abandoned. The studio on Mulberry Street, literally situated above the popular Mulberry Bar, is not a traditional store. Although the current collection is merchandised in the space, there is no stock and customers who wander in and want to buy something have to place their orders on the Gant website.
Gant is actually in some 80 countries around the world and it operates 850 stores globally. It has a big business in India and Australia as well as China, he said, and the brand recently entered Indonesia. In many of these countries, Gant works with distributors and Söderström said the company is selective in whom it will work with.
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