Ganni Spring 2025 Ready-to-Wear collection, runway looks, beauty, models, and reviews.
Ganni ’s Paris debut was 15 years in the making. In 2009 Ditte and Nicolaj Reffstrup took the reins of the Danish contemporary brand and, with a small local team, started building the company into the household name it is today. The Ganni Girl concept, which is centered on a colorful and fun-loving approach to fashion captured the world’s imagination; as the business has expanded globally, the team has become increasingly international.
Why Ganni in Paris is news is less to do with location than with market placement. The French capital is ground zero for luxury, it’s the birthplace of the great maisons . Ganni is not a luxury brand: “we are not trying to be someone, we are not trying to play a luxury game,” Ditte Reffstrup stated on a walk through and the show proved she meant what she said.
The thing is, Refstrupp explained, brands evolve, just like people do. “It felt like we were ready to do something new, and because we’re expanding globally, it kind of made sense. Of course it’s a dream for everyone to come to Paris, it is like the mother of fashion, it is the big scene, and it’s obviously super scary,” she continued. “We are used to being one of the bigger fish and now we are just a tiny one; it’s a different energy, it’s almost going back to a startup energy.
What message was the silver cauldron that bubbled away at the center of Ganni’s set sending? One way to read it was as the most literal interpretation of Reffstrup’s starting point of witches. She wasn’t thinking of the green-skinned movie or Halloween versions, but rather a symbol of “strong female empowerment.
Design-wise, Reffstrup’s focus was largely on tailoring this season as evidenced by the opening, a cream colored shorts suit with a miniskirt layered over it. Trench coats with melon-cut sleeves had double belts; a rhinestone-studded brat-green denim jacket had a shapely hourglass silhouette. There were leopard and floral prints, house staples, but this time the latter were paired with an oversize sweater hand knit from strips of fabric.
Spring 2025 Ready-To-Wear Runway_Review Runway
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