Ganni’s Ditte Reffstrup on Madonna, Levi’s, and the “Copenhagen Girl”

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Ganni’s Ditte Reffstrup on Madonna, Levi’s, and the “Copenhagen Girl”
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The creative director behind cult-fave brand, Ganni talks prized possessions, her daily uniform, and her biggest fashion regret.

, Jessica Alba, and Emma Roberts, to name just a few. The Ganni bricks-and-mortar store in New York’s SoHo neighborhood, meanwhile, is a hub for downtown tastemakers; when it first opened in 2019, the New York Times dubbed it “the store for grown-up VSCO girls.” Ditte, who has worked as the creative director since 2007, was born and raised in Hirtshals, Denmark.

I fell in love with her style. It’s super basic, classic, and simple, but beautiful. I think it’s a funny story that she was the one making it—and then we became friends. Now, if I’m buying jewelry, I’m saving up for her stuff.It was actually a pair of Levi’s. I remember how I couldn’t afford them at the time. My mum wouldn’t let me buy them because she thought I’d ruin them in a week or so. That’s also why Levi’s was such a big thing.

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