Philippe Berlan's nomination comes as the French retail group ramps up toward full ownership of the catalogue retailer in coming months.
Philippe Houzé, executive chairman of the French retail group, lauded Berlan’s track record, stating that he’s “actively helped to transform” the business and would be an asset “as [the group] seeks to maintain the trajectory of this leading French e-commerce company.”
A household name in France, La Redoute had clawed back relevance after transforming from a traditional French catalogue business selling a broad range of clothing and furniture to a pure player online business. Up to 90 percent of its business came from online sales, it had stated at the time of its purchase by Galeries Lafayette.
Its own-brand items, including collaborations, also contributed to its recovery. In the joint statement announcing Berlan’s nomination and its intention to grow its stake, La Redoute indicated that 70 percent of its 2021 turnover could be attributed to its products and brands.
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