The Galaxy Ultra series has a problem, but in order to fix it Samsung needs to rethink its strategy and make some big decisions...
A new Ultra phone is right around the corner, and it is not the rumored iPhone 15 Ultra! Way before that, Samsung is preparing to launch the next generation of its powerful Galaxy series, and the Galaxy S23 Ultra is the beastly flagship in the family. Expected to come with a more powerful processor and a new 200MP camera sensor, the upcoming S23 Ultra is the most anticipated Android phone of 2023.
So am I suggesting to… remove it? Before you jump on me and accuse me of trying to kill that user favorite feature, let me explain.The S Pen is great for SOME people, and those people have made it clear that they not only like it — they love it and often can’t live without it. All good! But what is the actual percentage of people using the S Pen on a regular basis?
Come to think about it, those numbers are not exactly surprising: if the majority of people needed a stylus there would be more companies offering phones with styli, but there simply aren’t. Samsung’s Galaxy phones do support image-based face recognition, but it is not as secure as a fingerprint scanner, it doesn’t work in challenging conditions, and is overall not reliable enough to be your main biometric solution.
One caveat with a 3D Face ID solution is that you need to have a notch, which admittedly some people may not like, but judging by iPhone sales, a notch is definitely not a deal-breaker.Additionally, a new Galaxy flagship without an S Pen might be an incredible opportunity for Samsung!
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