A recent backlash on a fast food restaurant’s advertisement sparked conversations on how the Philippines still has “a lot more to do” when it comes to portraying women in media.
The advertisement at issue was published by Subway Philippines, a multinational fast food franchise that specializes in sandwiches. In the now-deleted ad, social media personality Kimpoy Feliciano played the role of a “confused loverboy” who then vaguely compared three women to different sandwich options: the “biggest,” “tastiest,” and “meatiest.”
The “sexist and misogynistic” undertone of the advertisement also earned the criticism of the public.
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